The interior design and execution of a headquarters can utilize light, color and texture, creating a positive work environment that identifies with its corporate identity.
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“Cities are a hallmark of human civilization.” How a city forms is a direct correlation to the unique culture of the region. Red Urban’s primary desire in design intent was to celebrate the fusion of their global company’s culture combined with that of Urban Dallas. Natural earth tones combined with Red Urban’s signature red, the color that represents love and affection, formed the color palette. Stained concrete, tiles with a rusted metal look, ebonized walnut and a draped creative area were the primary means for accomplishing the materiality of Dallas Loft. Red Urban was highly involved in the concept’s finalization, a distinctive graphic vinyl wallcovering from a photo taken by a local photographer of Downtown Dallas’s Lower South Side. The accomplished success of Red Urban’s Dallas Office hinged upon BOKA Powell adopting Red Urban’s business philosophy that only brands that have built a two-way relationship based on a mutual affection will succeed and thrive.