August 01, 2014

Lamar Union

The sheer size of the site gave us the opportunity to create our own street network off South Lamar. We used the existing Alamo Drafthouse as an anchor to draw people into the project. Then we developed a small urban plaza at its front door and created a new retail promenade extending from Lamar Boulevard to the plaza. Our goal was to make Lamar Union an authentic destination that felt at home in south Austin.